During the ideation, the idea of having a two colored watch case emerged. The aim with this feature was to incorporate the meaning of "change" that is a part of the Rising brand; the changing that all humans go through in life. This sharp contrast would also contribute to give the watch a more dynamic look.
The main inspiration for the brand was a sunrise. There is something both symbolic and poetic about this - the rising of a new day; the rising of us as human beings as time passes by. Times change, nothing is static - the world is always in motion and constantly evolving. Somehow, nothing is more suitable to reflect this theme than in a watch.
The idea with the packaging experience was to make it a bit different from traditional watch packagings. The focus was in the choice of materials; a molded cork inlay that holds the watch together with a rough textured cardboard for the outer sleeve and lower box. All 100% recyclable.
© Sebastian Halin 2023